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THE INVITATION: 
Build with the Boldest

A new era is here.
More than North America’s #1 Brand Festival – The Gathering is where brand, leadership,
and culture evolve in real time. Where playbooks burn, movements ignite,
and the boldest businesses are built, together.

Answer the Call

The voices shaping culture, community, and commerce.

In 2025: We Explored These Conversations

The Brand Hall of FameThe Brand Hall of FameJesse Cole at The Gathering 2024James Lawrence at the Gathering 2024

Master your craft.

How do brands scale cultural relavence?
The most iconic brands earn distinction through the communities they build, the clarity of their story, and the unforgettable experiences they create. This track explores how bold ideas, lived values, and deep emotional connection turn great brands into cultural touchstones.

Learn The Secrets →

Move culture forward.

How do you stay relevant when culture is changing faster than your playbook?
This track explores what’s changing right now and how bold brands are co-creating culture instead of chasing it. From creators redefining influence to communities rewriting the rules of belonging, this is where you learn how modern movements actually take shape.

SPARK WHAT'S NEXT →

Build what lasts.

How do enduring brands evolve without losing their edge?
Legacy isn’t about what’s left behind, it’s about what continues forward. This track celebrates the world’s most enduring brands — those that protect their purpose, evolve with integrity, and steward excellence across generations.

Play the long game

Lead with energy.

What does it take to lead at your highest level?
Behind every high-performing brand is a high-performing team — and at the center, a leader doing the inner work. This track explores how emotional-intelligence, resilience, and whole-person performance fuel cultures of excellence, trust, and sustained impact.

CLAIM Your Potential →

Join the Movement, Build to Last.

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Get your tickets

Secure your seat at the brand festival redefining what’s possible. October 20-24, 2026, Banff, Canada.
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Partner With Us

Co-create unforgettable moments with the world’s top brand leaders. Limited Opportunities Available

A Powerful Community of Builders, Creators & Culture-Shapers

The Gathering Summit exceeded all my 
expectations and I’m incredibly grateful for the experience and to now be part of this inclusive community.... We laughed, we cried, we connected. Here’s to the power of community, co-creation and Canada!

President
Jo Cronk